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Small Business

Skyrocket Your Small Business: 5 Simple Steps to Take Right Now!

Embarking on the journey of growing your small business might seem daunting, but fret not! We’ve distilled the essentials into five straightforward moves that can propel your venture to new heights.

1. Show your customer love

customer love

Shower your customers with attention. Know them, appreciate them, and let them know they’re the heartbeat of your business. customer love is not just a catchy phrase; it’s the secret sauce that turns one-time buyers into lifelong advocates. Imagine you walk into a cozy local restaurant. The attendant not only knows your name but remembers that you prefer your “ewedu” without “gbegiri” when you order amala. That’s the magic of customer love. Customers today don’t just buy products; they buy experiences. When they feel valued, heard, and appreciated, they are more likely to stick around. It’s not just about making a sale; it’s about building a relationship.

2. Hangout in the digital space

digital space

Step into the digital dance. Get a website, claim your social media space, and let the world see what you’ve got. It’s where everyone’s hanging out. Creating an online presence is like turning on the spotlight for your business. Here’s how to shine:

  1. Websites: Imagine you own a bakery. A website can showcase your delightful creations, display your menu, and provide essential information like location and opening hours. Customers can now explore your bakery from the comfort of their homes.
  2. Social Media: Continuing with the bakery, platforms like Instagram and Facebook allow you to visually engage with your audience. Share mouth-watering images, run promotions, and interact directly with customers through comments and messages
  3. Google: Ensure your business is searchable on Google. When someone looks for “best bakeries near me,” you want to pop up. Claiming your Google My Business listing helps you control the information displayed about your bakery.
  4. E-commerce: Take your bakery a step further by enabling online orders. Customers can browse your offerings, place orders, and even pay, all from the comfort of their devices. This expands your reach beyond the local crowd.
  5. Email Marketing: Build a mailing list of loyal customers. Send them newsletters with updates on new pastries, upcoming promotions, or even exclusive discounts. Email marketing is a powerful tool for retaining and engaging customers.

Being in the digital space isn’t about complexity; it’s about accessibility and visibility. Embrace these digital avenues, and watch your business sparkle online!

3. Smart Saving


Every penny counts. Keep an eagle eye on your expenses, look for smarter deals, and watch how those savings add up to fuel your growth. Let’s dive into how you can smartly save and make those pennies work for you:

  1. Streamlined Subscriptions: Review all your software subscriptions. Maybe you’re paying for features you don’t use. Cut out the excess and consider negotiating better deals.
  2. Bulk Buying: If you regularly use office supplies or raw materials, buying in bulk can often get you a significant discount. Look for wholesalers or bulk-buying platforms.
  3. Energy-Efficient Investments: Upgrade to energy-efficient appliances and lighting. While the upfront cost might seem high, the long-term savings on utility bills can be substantial.
  4. Tech Savvy Savings: Consider open-source software alternatives. Instead of paying a premium for certain tools, explore free, high-quality options available in the open-source community.
  5. Loyalty Rewards for Spending: Utilize business credit cards that offer cashback or rewards. Every time you spend, you get a little something back, contributing to your savings.

By applying these smart saving strategies, you’ll find your business finances growing healthier and stronger. Remember, it’s not just about cutting costs but strategically investing in areas that bring long-term benefits.

4. Feedbacks are important


Don’t fear the feedback; embrace it. Your customers hold the key to your improvement. Listen, learn, and adapt. In the realm of small business success, customer feedback is the secret sauce that transforms challenges into opportunities. Think of it as the fuel that propels your business forward. Here’s why and how feedback becomes your ultimate growth partner:

  1. Understanding user Pain Points: A small bakery receives customer feedback about delayed deliveries. Instead of seeing it as a setback, they view it as an opportunity to streamline their delivery process, ensuring hot pastries reach customers promptly.
  2. Innovating Products or Services: A local bookstore discovers through feedback that customers desire a broader selection of children’s books. Responding to this insight, they expand their inventory, attracting more families and boosting sales.
  3. Building Customer Loyalty: An online clothing store actively seeks feedback on sizing and quality. By addressing concerns and thanking customers for their input, they not only improve their products but also build a loyal customer base that appreciates their responsiveness.
  4. Enhancing Customer Experience: A coffee shop learns from feedback that customers desire a cozy reading corner. They remodel a part of their space, creating a welcoming nook that not only satisfies existing customers but also attracts book lovers.
  5. Correcting Operational Issues: A tech startup gathers feedback about a glitch in their app. Rather than dismissing it, they release a quick update, showing users that their opinions matter and that the company is committed to providing a seamless experience.
  6. Positive Reinforcement: A fitness studio receives glowing feedback about a recent class. They use this positive feedback in their marketing efforts, attracting new clients who are impressed by the community and atmosphere.

Remember, feedback is a continuous loop, and the more you embrace it, the more robust and resilient your business becomes. Treat feedback not as criticism but as a guiding compass pointing toward success

Dream team building

team  building

If you’re a team of one, or many, foster a culture that makes your business feel like family. A happy team makes for happy customers. Building a dream team isn’t just about the number of employees; it’s about creating a culture where each member thrives. Imagine your small business as a soccer team. While each player has their position, the collective goal is to win the game.

Let’s say you run a graphic design business. Your designers are the creative forwards, while the administrative staff ensures the smooth functioning of operations, acting as the solid defense. Regular team meetings provide a platform for brainstorming, and acknowledging the successful completion of a challenging project becomes a shared victory.

Building a dream team is an ongoing process. It’s not just about assembling talent but nurturing a collaborative spirit where each member plays a crucial part in achieving collective success.


Elevating your small business isn’t an intricate puzzle. It’s about forging genuine connections, embracing the digital landscape, adopting sustainable practices, nurturing your team, and mastering your financial terrain. Start today, Incorporate these simple yet impactful strategies into the fabric of your business, and watch as your small business not just survive but thrive in today’s competitive landscape. Are you ready to turn these simple steps into giant leaps for your small business? which are you starting with?

Emmanuel Iwegbue

I am a passionate writer with a keen interest in SMEs and fostering economic growth. I focus on empowering businesses to thrive and contribute to Nigeria's economic development.

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